in de vakpers

Gepubliceerd in diverse management- en marketingvakbladen - overzicht wordt geleidelijk geactualiseerd.

2009 Interviews voor Entertainment & Media Outlook (PWC) oa Tineke Bahlmann, Paul Römer, Michiel Buitelaar, John Boom, Hans Willem Cortenraad en Martin de Ronde in pdf-versie * Direct-tail (RetailTrends) * Asotheek (Molblog) * Shop als Soos (RetailTrends) * Co-opel (Molblog) * Tweedekans (RetailTrends) * Gewinner! (Molblog) * Ketel verwijt Pot (Molblog) * Coupon-criminelen (Molblog) 2008 Sinterspam (Molblog) * Beet! (RetailTrends) * E-cowmerce (Molblog) * Karmaloop (RetailTrends) * Kanga Rouge (Molblog) * Desigual (RetailTrends) * Interviews voor Entertainment & Media Outlook (PWC) * Goody Bags (RetailTrends) * Massaklasse (RetailTrends) * Brand Sanity (Molblog) * Merk-meltdown (RetailTrends) * Nietamientjes (Molblog) * Valse Voeding (RetailTrends) idem (Molblog) * Merk, Kerk & Protestanten (RetailTrends) * Chief Economist (Molblog) * Bypass-marketing (RetailTrends) 2007 Fellow Travellers (Emerce) * Kietelkassa (RetailTrends) * Interviews voor Entertainment & Media Outlook (PWC) oa Hubert Deitmers, Daniel Ropers en Derk Sauer * Private Philips (RetailTrends) * Fabrikant Zonder Naam (Management Team) * Wat de pot schaft (Molblog) * Total Recall (RetailTrends) * Lifestyle Electronics (Emerce) * Overheitje (RetailTrends) * Ramp als Merk (Molblog) * Private Labels in Europe (RetailTrends) 2006 iMods (Emerce) * Cop-y-Soup (RetailTrends) * Interviews voor Entertainment & Media Outlook (PWC) * Home Couture (RetailTrends) * New Loyalty (TvM) * Decathlon (Emerce) * Bratz (RetailTrends) * $earch Engine (Management Team) * Uitslovers (Management Team) 2005 Lean Consumption (Emerce) * Future of Growth (IBM/Giarte) * Age of Engagement (Emerce) * Beautail (RetailTrends) * Altijd Prijs (Emerce) * Jamba Juice (RetailTrends) * Spreadshirt (Emerce) * Van Streek (RetailTrends) * Firefox Koffie (Emerce) * Swarovski (RetailTrends) *  Verticale Verleiders (Emerce) * Novitaties (RetailTrends) 2004 Frietsatelliet (Emerce) * Kassucces (RetailTrends) * Watergeuzen (ongepubliceerd) * Buddy Business (Emerce) * Familiair Ondernemen (Management Scope) Karel Bos + Carel Nolet + Peter Swinkels + John Fentener van Vlissingen * Philips Design (Emerce) * Nouveau Discount (Emerce) * Sandwich Science (Emerce) * Simply Food (RetailTrends) * Top-to-Top Publishing (Emerce) Trend Tribes + Burgervaders + Offshore Publishing * Clubcard (Emerce) * 2003 Blikschade (Management Scope) * Live Dollars (Emerce) * Luc Vandevelde (Management Team) * Koek + Ei (Adformatie) * Colgate Grand Cru? (Management Scope) * Buzz, Viral & Scene (Management Team) * Dunnhumby (TvM) * Onruststokers (Management Scope) * Gerard Kleisterlee (Management Scope) 2002 Dossier BrandXXI (Management Team) Starbucks + Kwetters + Pindakaas + Euroshopper * Dot.blom (Emerce) * Hiep-hiep Hypotheek (CIO) * Albert (Emerce) * U-Business (Emerce) * Webgites (Emerce) * Tchibo (Emerce) 2001 Anzeigen Copytests Stern (Tijdschrift voor Marketing) * Dossier BrandXXI (Management Team) Brand Burnout + Rising Brands + Brand Renewal * Duits Design (Emerce) * Profileurs (Emerce) * Last Minute Game (Emerce) * Tupperware Travel (Emerce) * Fish & Chips (Emerce) * VendexKBB 1:1 (Emerce) 2000 Fuel Files (Emerce) * Esprit (Management Team) * Mobiel Buurten (Management Team) * Australian Homemade (Management Team) * Recalls (Management Team) 1999 Hapsnap Shell (Management Team) * Lokatie Lokatie (Emerce) * Shopweb (Management Team) * Huib Geerlings (Management Team) * Frank Meysman (Management Team) 1998 Kapitein of Kaapvaarder? (Management Team) * World Wine Web + Waardeketens (Emerce) * Adult Internet (Emerce) * VNU Bijschriften (Adformatie) 1997 Alcopops (Adformatie) * Merkwinkels (Management Team) * Kassa! (Infoworld) * TELEVI$IE (Management Team)  * DM Monsters (Incentive) *  President's Choice (Adformatie) * The Greenery (Adformatie) * Ketenregisseurs (Infoworld) 1996 Floris (Management Team) * Elektronische Ventweg (Management Team) * Outsourcing Marketing (Management Team) * Imagoochelarij (Management Team) 1995 Stalin's Wizzkids (Management Team)* Klantdatabase (CustomerBase) * Palmcomputers (Telecom Magazine) * Carl Niebling (Management Team) 1994 The Body Job (Management Team) 1993 Marketingzombies (Management Team) * Data Duis (Incentive) * Hub Holland (Management Team) quirkies (Maandblad O)