in de vakpers

Gepubliceerd in diverse management- en marketingvakbladen - overzicht wordt geleidelijk geactualiseerd.

Buzzmollen * Dossier D2C 2011 Fungky Business (Retailtrends) * Snoep & Haarkleurmiddel (Etailtrends) * Venture Brands (Molblog) * Digitale Armada (Etailtrends) * Knabonnement (Molblog) * Batik Branding (Retailtrends) * Salvage Stores (Retailtrends) * Commerciële Kruisbestuivers + Fashionchick (Etailtrends) * Sample Sales (InDeMode) * Social Commerce + Cloud Computing = Cloud Commerce (Molblog) * Shoemerce (Etailtrends) * De Koelkast van Albert Heijn (InDeMode) * Marketing voor Dummies (Retailtrends) 2010 Dossier Downbranding (TvM) Vechtwinkels + Vechtmerken * Online Wijn (Emerce) * Hiltl (InDeMode) * Band zonder Brand (Molblog) * Forever 21 (Retailtrends) * Bill's Produce (InDeMode) * Peer's Fake Fans (Molblog) * Pop Culture (Retailtrends) * MFO (InDeMode) * Sinaasappellation (Molblog) * Offprice Retail (Retailtrends) * Proost voor Skol! (Molblog) * Dorpswinkels (Retailtrends) * Moda Migratie (InDeMode) * Kwantumtoeslag (Molblog) * Bad Girls, Goed voor Business (InDeMode) * Snapsell (Retailtrends)  2009 Interviews voor Entertainment & Media Outlook (PWC) oa Tineke Bahlmann, Paul Römer, Michiel Buitelaar, John Boom, Hans Willem Cortenraad en Martin de Ronde in pdf-versie * Directtail (Retailtrends) * Dag Blad (TvM) * Voetvolk (Retailtrends) * Asotheek (Molblog) * Shop als Soos (Retailtrends) * Co-opel (Molblog) * Hut Shup (Retailtrends) * Décathlon's Dilemma (TvM) * Tweedekans (Retailtrends) * Gewinner! (Molblog) * Cdiscount (Retailtrends) * Ketel verwijt Pot (Molblog) * Coupon-criminelen (Molblog) 2008 Sinterspam (Molblog) * Beet! (Retailtrends) * E-cowmerce (Molblog) * Karmaloop (Retailtrends) * IJdelheid Loont (Retailtrends) * Kanga Rouge (Molblog) * Desigual (Retailtrends) * Interviews voor Entertainment & Media Outlook (PWC) * Goodie Bags (Retailtrends) * Massaklasse (Retailtrends) * Brand Sanity (Molblog) * Merk-meltdown (Retailtrends) * Nietamientjes (Molblog) * Valse Voeding (Retailtrends) idem (Molblog) * Merk, Kerk & Protestanten (Retailtrends) * Chief Economist (Molblog) * Bypass-marketing (Retailtrends) 2007 Z.G.A.N. (Retailtrends) * Fellow Travellers (Emerce) * Roze Bril (Retailtrends) * Kietelkassa (Retailtrends) * Interviews voor Entertainment & Media Outlook (PWC) oa Hubert Deitmers, Daniel Ropers en Derk Sauer * Private Philips (Retailtrends) * Te Paard! (Retailtrends) * Fabrikant Zonder Naam (Management Team) * Zeelicatessen (Retailtrends) * Wat de pot schaft (Molblog) * Total Recall (Retailtrends) * Lifestyle Electronics (Emerce) * Overheitje (Retailtrends) * Ramp als Merk (Molblog) * Private Labels in Europe (Retailtrends) 2006 iMods (Emerce) * Cop-y-Soup (Retailtrends) * Interviews voor Entertainment & Media Outlook (PWC) Christian van Thillo * Home Couture (Retailtrends) * New Loyalty (TvM) * Artisan Retail (Retailtrends) * Decathlon (Retailtrends) * Chefs & Shops (Retailtrends) * Plusgaranties (Retailtrends) 2005 Altijd Prijs (Emerce) * Jamba Juice (Retailtrends) * Spreadshirt (Emerce) * Van Streek (Retailtrends) * Firefox Koffie (Emerce) * Swarovski (Retailtrends) *  Verticale Verleiders (Emerce) * Novitaties (Retailtrends) 2004 Frietsatelliet (Emerce)  Kassucces (Retailtrends) * Watergeuzen (ongepubliceerd) * Buddy Business (Emerce) * Versverpakt (TvM) * Erotronics (Retailtrends * Familiair Ondernemen = Karel Bos + Carel Nolet + Peter Swinkels + John Fentener van Vlissingen (Management Scope) * Philips Design (Emerce) * Water: Het Nieuwe Fris (Management Team) * Nouveau Discount (Emerce) * Sandwich Science (Emerce) * Simply Food (Retailtrends) * Top-to-Top Publishing = Trend Tribes + Burgervaders + Offshore Publishing (Emerce) * Clubcard (Emerce) * 2003 Blikschade (Management Scope) * Live Dollars (Emerce) * Groeimerken (TvM) * Philips: marktleider of marktleider? (Emerce) *  Luc Vandevelde (Management Team) * Koek + Ei (Adformatie) * Aiwa (TvM) * Colgate Grand Cru? (Management Scope)  Buzz, Viral & Scene (Management Team) * Dunnhumby (TvM) * Onruststokers (Management Scope) * Gerard Kleisterlee (Management Scope) 2002 Dossier BrandXXI: Starbucks + Kwetters + Pindakaas + Euroshopper (Management Team) * Dot.blom (Emerce) * Unilever's Buitenposten (TvM) * Hiep-hiep Hypotheek (CIO) * Stadtistiek (TvM) * Albert (Emerce) * U-Business (Emerce) * Medion Manie (TvM) * Webgites (Emerce) * Tchibo (Emerce) 2001 Anzeigen Copytests Stern (Tijdschrift voor Marketing) * B2B Bloedbad (Emerce) * Dossier BrandXXI: Brand Burnout + Rising Brands + Brand Renewal + Heinz Hagelslag (Management Team) * Duits Design (Emerce) * Makro Online (Tijdschrift voor Marketing) * Profileurs (Emerce) * Last Minute Game (Emerce) * Tupperware Travel (Emerce) * Fish & Chips (Emerce) * VendexKBB 1:1 (Emerce) 2000 Fuel Files (Emerce) * Affiliates, Affinities & Allianties (Management Team) * Rang King Red Band (TvM) * Yall Centers (InSight) * Esprit (Management Team) * Proximity Marketing (InSight) * Nuts (TvM) * Mobiel Buurten (Management Team) * Australian Homemade (Management Team) * Fast Movers in DM (InSight) * Recalls (Management Team) 1999 Hapsnap Shell (Management Team) * Lokatie Lokatie (Emerce) * Shopweb (Management Team) * Werk & Web (Computable & Intermediair) * Huib Geerlings (Management Team) * Frank Meysman (Management Team) 1998 Kapitein of Kaapvaarder? (Management Team) * Ronald Brech (niet gepubliceerd) * World Wine Web + Waardeketens (Emerce) * Adult Internet (Emerce) * VNU Bijschriften (Adformatie) 1997 Alcopops (Adformatie) * Merkwinkels (Management Team) * Kassa! (Infoworld) * Opruiming Beu? (Management Team) * TELEVI$IE (Management Team)  * DM Monsters (Incentive) * HEMA, Huismerk van Holland (Management Team) *  President's Choice (Adformatie) * Middenstand (Management Team) * The Greenery (Adformatie) * Ketenregisseurs (Infoworld) 1996 Floris (Management Team) * Elektronische Ventweg (Management Team) * Outsourcing Marketing (Management Team) * Imagoochelarij (Management Team) 1995 Stalin's Wizzkids (Management Team) * Klantdatabase (CustomerBase) * Palmcomputers (Telecom Magazine) * Carl Niebling (Management Team) 1994 The Body Job (Management Team) 1993 Marketingzombies (Management Team) * Data Duis (Incentive) * Hub Holland (Management Team) quirkies (Maandblad O)